Project Information
INDUSTRY | Food
PROJECT | Identity Design
ROLE | Designer
TEAM MEMBERS | Lauren Fox, Sylvia Marbach, Kate Tomczak, Miriam Ramirez, Alexandria Southern, Leah Callahan
Challenge
Create an identity and branding for Queer Chocolatier that is carefully designed to feature characteristics that represent their vision, voice and products.
Overview
Queer Chocolatier strives to provide high-quality, handmade chocolate confections while also standing in solidarity with queer and trans folx. At Queer Chocolatier, they are unapologetic in whom they love. They find beauty in diversity and provide indulgence for all. Queer Chocolatier approached Studio 165+ seeking a new identity for their storefront shop in Muncie.
Solution
Use their unique name to create a distinct brand system that embodies their vision, voice yet clearly defines what their product is in a creative way.
Outcome
Carefully and creatively designed the logomark to be an abstraction of “Q” and “C” combined together to represent the shape of Queer Chocolatier’s truffles. The tail of “Q” forms the “C” and represents Queer Chocolatier flowing outside of conformity and onto their own path. The logomark is paired with a strong yet elegant typeface to reiterate the craft and care put into their delicate products.
The Identity Design
The Overall System
I worked closely with the owners of Queer Chocolatier to create a branding design system with a team of six designers. We spent our time creating an entire identity design system for them including four lockups, color palette and typography.
It was important that the overall identity for Queer Chocolatier to embody their vision, voice and product throughout their entire brand, as you can see the resemblance below.
Photography: Nikki Abel