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Project Information

INDUSTRY  | Retail - Bridal Boutique

PROJECT  | Identity Design, Print Design + Collateral, Promotional Product Design

ROLE | Lead Designer 
 

Overview

Antoinette Bridal Boutique is not your typical bridal boutique. They strive to supply a warm friendly service with creativity to design around You — bringing your bridal gown visions to life!

They find beauty in diversity and offer a carefully curated and unique selection of customizable gowns, veils, and accessories. Don't forget their amazing selection of mother and bridesmaids' gowns, suits, and hand-made jewelry.

Antoinette Bridal Boutique approached Kendra Marie Design seeking an identity for their brand new company and storefront in Versailles, Ohio.

Challenge

Create an identity and branding for Antoinette Bridal Boutique that carefully stitches together their unique characteristics, brand personality, and history of the name to clearly express their vision and service.

Solution

Use their unique name, along with the history behind it, to create a distinct brand system that embodies their vision, emotion, and voice yet clearly defines their unique service.

Outcome

Carefully and creatively designed the lilac logomark to represent the unique customizable and loving experience Antoinette expresses to every client.

The logomark is paired with a strong yet elegant typeface to reiterate the craft and care put into their service and precious products.

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The Identity Design

The Overall System

I worked closely with the owners of Antoinette Bridal Boutique to create a branding design system. We spent our time creating an identity system, social media assets, promotional materials, and more to come!

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