Project Information
INDUSTRY | Retail
PROJECT | Identity Design
ROLE | Designer
TEAM MEMBERS | Lauren Fox, Sylvia Marbach, Kate Tomczak, Miriam Ramirez, Alexandria Southern, Leah Callahan
Challenge
Create an identity and branding for Revolution (one of the three family-run clothing stores) that reflects the values of the family and their business but depicts the characteristics and style of that specific store.
Awards Received
Overview
ShopStange is a series of three family-run clothing stores located on the island of Sylt, Germany and owned by the Stange family. The shops, Lepoint, Stange, and Revolution, were opened in 1986, 1996, and 2012, respectively. The family holds pride in the personable shopping experience and quality products that they offer to the visitors at any of their three stores. The Stange family approached Studio 165+ seeking an identity for each of the three stores that reflected the values of the family and their businesses.
Solution
Used their name, unique type of clothing they sold along with the grunge culture references to inspire the logo design.
Outcome
The identities for Lepoint, Stange, and Revolution were carefully designed to feature the characteristics that represent each of the stores.
The identity for Revolution was inspired by the type of clothing sold and references grunge culture while still having a professional appearance.
The Identity Design
The Overall System
I worked closely with the family of Revolution (Stop Stange) to create a branding design system with a team of six designers. We spent our time creating an entire identity design system for them including four lockups, color palette and typography.
A Cohesive System
I worked closely with the family of Revolution (Stop Stange) to create a branding design system with a team of six designers. We spent our time creating an entire identity design system for them including four lockups, color palette and typography.
Identity Elements Combination
During the creation of Shop Stange | Revolution, we created three separate concepts that expressed the characteristics of the brand in a different way. We then presented and finalized the one that best portrayed the shops' main elements, yet also related to the other two shops' identity design as a whole.
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Shop Stange Collection
The identities for Lepoint, Stange, and Revolution were carefully designed to feature the characteristics that represent each of the stores.
The Lepoint identity draws on the fact that it was the first store opened by the family, with the “1” incorporated into the “e” in Lepoint.
The Stange identity emphasizes the wooden architectural elements and rustic nature of the store, while once again using the bars of the “e” to indicate that it was the second store opened.
The identity for Revolution was inspired by the type of clothing sold and references grunge culture while still having a professional appearance.
Team Members As A Collective
Anna Weddle, Kate Tomzcak, Sylvia Marbach, Lauren Butler, Leah Callahan, Emily Lipps, Johna Walls, Anna Oakes, Trever Barnes, Ashely Bahney, Kami Barnes, Kendra Schemmel, Miriam Ramirez and Alexandria Southern.
