The Caffeinery is a local downtown coffee shop in Muncie, Indiana owned by Frank and Lauren Reber since 2014. The open-concept shop has been designed to match the timeless visual aesthetics of the building itself. It is a quality-driven coffee company that is committed to satisfying customers by providing excellence in quality of product, service, atmosphere, cleanliness and timeless materials and aesthetics. Striving to offer all patrons a total “quality without compromise” experience that comes from fostering an environment that provides its employees with proper training, a pleasant work environment, and opportunities to develop both personally and professionally. The Caffeinery also emphasizes Return on Movement ­— an in depth look at the various ways in which the business impacts the community, its staff, and its other interests; it targets, “the makers, shakers, and doers of all the walks.” From those who are setting to conquer their day to those who appreciate the finer things in life; whether you wear a three piece suit or cargo shorts, you shouldn’t feel out of place.

 

This food truck design portrays The Caffeinery’s goals and aspirations and is fitted to the limitations that a food truck business withholds. The design and environmental aesthetic it displays compliment the timeless aesthetics it aims to achieve while also focusing on creating a social environment for personal interaction.