Drawn to Reading
Identity & Branding
Print & Marketing
Drawn to Reading is a non-profit organization created by Hans Kellogg that aims to provide an exciting and rewarding project where young people can explore their roles as an artist while supporting a worthwhile cause of expanding literacy and supporting their state at the National Book Festival in Washington D.C.
Students are introduced to the career options available within the world of printing and publishing as they create original artwork for the creation of bookmarks. Those bookmarks are then digitized and assembled as printable files by graphic design students within Ball State University's School of Art. These electronic files are then printed on Konica Minolta AccurioPress C2070 digital pres. The finished bookmarks are then shipped to the Library of Congress in Washington DC and given to the Center for the Book from the corresponding state. Visitors of the National Book Festival in turn received bookmarks promoting literacy that are given away by the Center for the Book of that state as a memento of their visit.
Everyone wins when kids are Drawn to Reading.
With this project, my team and I, were at the very start of this non-profit organization. Therefore, it was our job to figure out how to make this idea a real and successful thing through marketing plans, identity and branding system, promotional materials, a website, and so on. We needed to figure out a solidified structure and design system in order to make the organization credible and not seem like a scam in order to get more teachers and schools on board.