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brand identity design. illustration elements. 

brand identity system developed, during my time at Revival, for Casa Lu Al — a restaurant within the Spring & Main district in downtown Lima, Ohio. Casa Lu Al is a longtime restaurant serving up Italian pastas, steaks and a wide variety of flavorful cuisine in family-friendly environments. the refreshed brand embodies the upbeat, “sitting in my grandma’s kitchen” environment but with a warm and vibrant old Italian twist.


the lively color palette pulls in that energetic Italian charisma; while the quirky and homemade aspects of the graphics and illustrations combine the two in a comforting and homey manner. the brand identity has a unique way of being styled so it can be bold and colorful yet also calm and elegant — allowing the brands elements to work as one while giving off different emotions and experiences between its upstairs and lower Casa Sotto space.


NOTE: This is a conceptual brand identity, due to the Casa Lu Al owners taking their business in a different design direction. 

Casa Lu Al 1.png
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